SHABAP is an all-in-one Shabbat planning app. It helps you plan menus, manage guest lists with RSVPs, generate shopping lists automatically from your menu, create seating arrangements, set reminders, and share everything via WhatsApp — so you arrive at candle-lighting calm and prepared.

How much does SHABAP cost?

SHABAP costs just $1/week (paid annually) or $4.99/month. Every plan starts with a free 7-day trial with full access to all features.

Can I plan Chag and Yom Tov meals too?

Yes! SHABAP supports all major Chagim including Rosh Hashana, Yom Kippur, Sukkot, Chanukah, Purim, Pesach, and Shavuot — with the same menu planning, guest management, and shopping list features as Shabbat.

Can my partner or co-host see and edit the plan?

Absolutely. SHABAP has built-in co-host sharing. Invite your partner and both of you can see and edit menus, guests, shopping lists, and tasks in real-time.

How does the shopping list work?

Your shopping list is automatically generated from the dishes in your menu. You can check items off as you shop, add custom items, and your co-host sees the same list in real-time. No more forgotten ingredients.

Brand Book | SHABAP

SHABAP

Brand Book

Internal reference for team members and collaborators

Brand Essence

Quietly luxurious. Grounded. Confident.

Fashion house, not mommy blog

Elegant and editorial. We respect the intelligence and taste of our users.

Ritual, not religion

The beauty of Shabbat as a practice — calm, cyclical, nourishing.

Restraint, not decoration

Every element earns its place. White space is a feature, not a gap.

Emotional Goal

“I’m on time. I’m prepared. I can exhale.”

Tagline

Ready for Sunset

Used sparingly. Small size. Secondary importance. Never bold. Never decorative scripts.

Logo & Icon

Two Forms

The SHABAP brand has two logo forms: the full logo (wordmark with candles) for marketing and hero contexts, and the icon (candles only) for app icons, navigation, and small UI placements.

Full Logo — Wordmark + Candles

Use the full logo on marketing pages, hero sections, splash screens, and anywhere the brand name needs to be visible.

Icon — Candles Only

Two Shabbat candles. Single color only. No gradients. No outlines or strokes. Always on a transparent background — the icon sits directly on whatever surface it’s placed on.

Pine Tree on Isabelline

White on Pine Tree

SHABAP

Inline wordmark — light

SHABAP

Inline wordmark — dark

Icon Rules

No background boxes

Correct

Icon sits directly on the page background. No extra box.

Incorrect

Never wrap the icon in a tight background box or card.

App Icon — Breathing Room

Generous padding (20%+ on all sides). The candles breathe.

Maskable icon: dark background with ample padding.

Color Palette

Five colors. Strict roles.

#F4EEEB

Isabelline — Primary background

Main app background, cards, pages

#EDE3D6

Southern Sand — Secondary surfaces

Sections, secondary cards, subtle contrast blocks

#B3A698

Taupe — Neutral / Secondary text

Labels, meta text, inactive icons, dividers

#7A6B5E

Vintage Coin — Accent highlight

Selected states, important dates, candle-lighting times

#292E1E

Pine Tree — Anchor / Primary text

Headlines, primary text, navigation, dark UI

Typography

Two typefaces. That’s it.

Headings & Brand

Playfair Display

Elegant editorial serif

Aa Bb Cc Dd Ee Ff

0123456789

Ready for Sunset

Uppercase allowed for brand name. Generous letter spacing. Never playful.

UI & Body

Inter

Clean modern sans-serif

Aa Bb Cc Dd Ee Ff

0123456789

Plan. Host. Breathe.

Neutral. Readable. No rounded “friendly” fonts.

Type Scale in Practice

Hostess, not hustler.

The calm you deserve

One app to plan your entire Shabbat — from menu to guests to shopping list.

Friday Night Dinner · 14 guests · Candle-lighting 4:42 PM

Photography

Warm, editorial, unhurried

Natural light. Warm tones. Real food, real tables, real moments. Never staged, never stock-photo perfect.

Product

The App

Voice & Tone

Meet Bubbe

Our AI assistant’s personality

She is

A hyper-competent Jewish grandmother crossed with Mary Poppins
Calm, capable, warm but never gushy
Dry humor — wry observations, not punchlines
Light Yiddish flavor: “nu,” “mamash,” “b’simcha”
Opinionated about food but always kind

She is not

Robotic or chatbot-like
Over-enthusiastic or performative
Corporate or formal
Preachy about religion or kashrut rules
Using markdown, bold, or formatting tricks

Sample Bubbe Messages

Welcome

Bubbe is SO happy you're here! Start with your Friday night dinner — add a few dishes and you'll be off and running.

Allergy Alert

Heads up: Sarah has a nut allergy. Double-check that dessert, mameleh!

Full House

14 guests! Now THAT'S a Shabbos table. Bubbe approves.

Going Out

Invited out this week? Enjoy every minute. And bring flowers — trust Bubbe on this.

Celebration

Everything's checked off. Who ARE you?! Bubbe is impressed.

Dietary Note

Yael and David are vegan. Bubbe recommends a hearty mushroom soup — they'll plotz!

Copy & Social

How we sound

Short sentences. Real talk. Direct but warm. We respect our reader’s time and intelligence. We never oversell or use hype words.

Key Phrases

Hostess, not hustler.Ready for SunsetPlan. Host. Breathe.The calm you deserve$1 a ShabbatLess than a rugalachBuilt in a real kitchen, for real ShabbatotFrom our table to yours

Sample Posts

Instagram Caption

Hostess, not hustler. Shabbat prep used to mean scattered lists, frantic texts, and arriving at candle-lighting already exhausted. SHABAP is the calm, beautiful system that remembers everything — so you can actually rest. One app. Your menu, guests, shopping list, prep plan, and seating — all in one place. Ready for sunset.

WhatsApp Status

This Friday, I lit candles with a clear mind. My menu was planned. My guests had RSVPed. My shopping list wrote itself from my menu. My co-host could see everything. The secret? SHABAP. $1/week. Less than a rugalach. More than a spreadsheet.

Short-Form / Story

Wednesday: Open Shabap. Send invites. Thursday: Shop from your auto-generated list. Friday: Light candles. Exhale. That's it. That's the app. shabap.ai

Guidelines

Do’s & Don’ts

Prioritize whitespace
Use warm neutrals from the palette
Subtle fades and gentle transitions
Editorial spacing and calm scrolling
Lists over dashboards
Short, clear sentences
Light Jewish/Yiddish flavor, naturally

Don’t

Bright primary colors, pastels, or gradients
Rounded bubbly UI or cartoon icons
Emojis in the product UI
Bounces, confetti, or celebratory animations
Drop shadows or illustration packs
“Startup blue,” pink, or neon
Playful microcopy or hype language

For Developers

CSS Variables

:root {
  /* Backgrounds */
  --color-isabelline: #F4EEEB;
  --color-southern-sand: #EDE3D6;

  /* Text & UI */
  --color-taupe: #B3A698;
  --color-vintage-coin: #7A6B5E;
  --color-pine-tree: #292E1E;

  /* Typography */
  --font-heading: 'Playfair Display', 'Cormorant', serif;
  --font-body: 'Inter', system-ui, sans-serif;
}